The Company
GoAdv is an independent online media company editing a wide network of websites visited by 17.5 million Unique Users (March 2008) per month in 6 key European markets: UK, Germany, Netherlands, France, Italy and Spain.
Through its proprietary network (Excite and Betterdeals), the company offers to its users a wide array of content and useful services. Which help to drive them in their buying processes. Through our comparison tables, engines, promotions and buying guides we have become a trusted service between our wide user base, partners and customers. The Group GoAdv is listed on the Alternext Market of Euronext Paris.
Job Title: Junior SEM Specialist
Location: Dublin
Employer: GoAdvertising Limited / Linkactive Limited
Reporting to: SEM Team Leader or SEM Manager and/or Market Manager
Department: SEM
Job Summary
Given a spending budget, the Junior SEM Specialist is responsible for implementing, monitoring and adjusting online Search Engine Marketing campaigns for a specific product/property in a specific market (s), in order to get traffic from SEs, generate revenues and maximize profit margins for partner networks and/or GoAdv properties.
Responsibilities
- Implement SEM campaign strategy in order to optimize results based on specific budgets and objectives;
- Write and test ad copy to ensure optimum click-through rates and select keywords for SEM campaigns on Google, Yahoo, MSN and other PPC ad programs;
- Use conversion and ROI tracking systems for PPC campaigns;
- Utilize campaign management tools and data modeling to maximize PPC campaign performance;
- Monitor campaign results, analyze and optimize key metrics such as CPCs, EPCs, CTRs, Profit Margins and ROI
- Provide daily reports to management on campaign status/performance
- Use affiliation programs (Tradedoubler, Zanox, etc.) and direct deals implementations to support campaigns performance
- Research and keep up to date with changes in the SEM industry and react accordingly
Requirements
- This is an Entry Level position, some previous experience in working with the internet will be a plus
- Bachelor’s degree, preferably in the field of Marketing, Business and/or Communication;
- Excellent attention to detail and analytic mindset;
- Ability to multi task in a deadline driven environment;
- Good verbal and written communication skills;
- Good organizational skills and ability to manage several simultaneous projects;
- Operational knowledge of Office productivity software and advanced knowledge of Excel;
- Interest in performing web statistics analysis and the use tools such as Google Analytics;
- Must be fluent in English and possibly at least one other market language (French, Italian, Spanish, German, Ducth) and able to perform SEM campaign in those languages
- Must have a strong interest in online advertising and in SEM in particular
Other/Notes
Please email your CV along with a cover letter to the following email address: job-pr@goadv.com, please state the reference number JSS-Ger